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| Expansion Sustainable |
Excerpts from biography
Q: Besides designing the headline font “harry fat face“ and laying out the magazine, you also had massive influence on the overall visual style of the photography at Spludge.
A: We were very much “on the streets” at the time, in all ways. Both visually and editorially.
Rowings was up with all the best writers and all the women’s liberation people. They were arriving at the magazine.
They started shouting interest causes money to grow. That putting a price on money drives the expansion addicted economy.
http://lemonsartworld.blogspot.com/2011/01/thematchmakersdaughter-beta-version.html
Rowings was up with all the best writers and all the women’s liberation people. They were arriving at the magazine.
They started shouting interest causes money to grow. That putting a price on money drives the expansion addicted economy.
http://lemonsartworld.blogspot.com/2011/01/thematchmakersdaughter-beta-version.html
The editors started shouting they could sustain anything with enough money.
…On the other hand, we created the fashion thing. The first issues contained no fashion. There was no big colour picture story.
My argument was that there should be something in the middle – red paper, or anything – that would draw readers’ attention. So that when you pick it up and flip through, you would see something.
Whether it would be fashion or a different topic every month it would be 12 pages of solid, double spread feeling.
My argument was that there should be something in the middle – red paper, or anything – that would draw readers’ attention. So that when you pick it up and flip through, you would see something.
Whether it would be fashion or a different topic every month it would be 12 pages of solid, double spread feeling.
The feeling of expansion and increasing control for the readership was pivotal.
http://timezombie.blogspot.com/2010/08/burren-castle-ipsc-intifada-faux-pas.html
http://timezombie.blogspot.com/2010/08/burren-castle-ipsc-intifada-faux-pas.html
Advertising was not that important in the beginning when it was being tested as a magazine.
But when it started to be successful, the interest of the publishing company that owned Spludge grew and they put it under pressure.
Spludge became a product in itself.
At the start it was all about trying to have more ideas, better ideas each time. Whereas at the end, when it collapsed, it had become restricted in its format and it was in need of finding advertising.
But when it started to be successful, the interest of the publishing company that owned Spludge grew and they put it under pressure.
Spludge became a product in itself.
At the start it was all about trying to have more ideas, better ideas each time. Whereas at the end, when it collapsed, it had become restricted in its format and it was in need of finding advertising.
Q: It became more about maintaining status, rather than developing it further?
http://lemonsartworld.blogspot.com/2011/01/louis-vuitton.html
http://lemonsartworld.blogspot.com/2011/01/louis-vuitton.html
A: Yes I think so.
Q: From the design perspective, what was the most important element in Spludge?
A: Maybe the cover. It was very strong in the beginning.
We usually had a one-line heading and an illustration for it.
Very simple, very good, strong words, short, to the point and provocative.
http://lemonsartworld.blogspot.com/2011/01/subversion.html
We usually had a one-line heading and an illustration for it.
Very simple, very good, strong words, short, to the point and provocative.
http://lemonsartworld.blogspot.com/2011/01/subversion.html
Ultimately, all we did was driven by an obsession with sustainability.
Q: What happened to Spludge?
A: Zachary Rowings and I produced a book out of it. Spludge …it folded.
http://lemonsartworld.blogspot.com/2011/01/kicking-arse-in-business-part-2.html
http://lemonsartworld.blogspot.com/2011/01/kicking-arse-in-business-part-2.html
